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Department of Marketing, Sports Business & Event Management, and Construction Management

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DEPARTMENT OF MARKETING, SPORTS BUSINESS & EVENT MANAGEMENT, AND CONSTRUCTION MANAGEMENT

We offer three undergraduate degrees in the Department of Marketing, Sports Business & Event Management, and Construction Management that will prepare you to build a brand, a sports franchise or a skyscraper. Though very different, each one of the programs in our department provide a solid foundation through rigorous coursework that is strengthened with real-world, professional experiences beyond the classroom. Minors are also available in all three options, as well a Esports and Sales.
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Programs

UNDERGRADUATE DEGREE PROGRAMS

鉃&苍产蝉辫;B.S.B.A in Marketing

鉃&苍产蝉辫;B.S.B.A. in Sports Business and Event Management

鉃&苍产蝉辫;B.S. in Construction Management

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Our People

Headshot of Joe Cobbs
Joe Cobbs
Department Chair
Professor, Sports Business & Event Management
BC 379
(859) 572-7960
cobbsj1@nku.edu

Biography

Dr. Joe Cobbs joined the Sport Business & Event Management Program in January, 2010; currently, he serves as a lead researcher for the Institute of Sports Business & Event Management at 好色TV, and he teaches courses in Rivalry & Ritual in International Sport (SpB 200), Moneyball: the Economics of Sports (SpB 307), and the MBA course Marketing in Organizations (MKT 605). He completed his doctoral dissertation work in the Isenberg School of Management at the University of Massachusetts, where he won the Graduate Student Teaching Award in 2008. Joe also worked with clients such as Major League Soccer (MLS) and the Dew Action Sports Tour as a research associate for the UMass Center for Spectator Sport Research. His research focusing on rivalry, sport sponsorship and the business of Formula One (F1) motor racing has been published in several marketing and sport business journals, including the Journal of Advertising Research, the Journal of Consumer Marketing, and Sport Management Review. He twice won the American Marketing Association (AMA) award for the Sports Marketing Paper of the Year (2015, 2017).聽Joe serves on the editorial boards for the Journal of Sport Management and Sport Marketing Quarterly.聽He has also presented his research across four continents at conferences such as the Academy of Marketing Science and the World Marketing Congress.聽Prior to pursuing his Ph.D., Joe worked in a marketing capacity at several sports organizations, including General Sports & Entertainment, the ATP Masters Series - Cincinnati (now the Western & Southern Open), and Palace Sports & Entertainment (Detroit Pistons). Most recently, he was the Director of Marketing for Miami (OH) University Intercollegiate Athletics, and he is currently a member of the Athletic Council at 好色TV.聽Joe earned his Masters degree in 2000 from The Ohio State University, where he also served as a Graduate Marketing Associate in the Buckeyes' Intercollegiate Athletics Department. Joe is known around campus for his green shoes, which signify "Green for Groceries" donations to Fuel 好色TV, the on-campus food pantry for students experiencing food insecurity.聽

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Teresa Huddleston
Teresa R. Huddleston
Academic Coordinator
BC 392
(859) 572-6582
huddlestot1@nku.edu

Biography

Teresa is the Academic Coordinator for the Department of Management and the Department of Marketing, Sports Business and Construction Management.聽 She has worked at 好色TV since 2006 starting in the division of Student Affairs and joining the Haile College of Business in 2012. In 2007 she created the Computers 101 track and trained students enrolled in Project Aspire and the Whitney M. Young Scholars program.Teresa received nominations for the Regents Distinguished Service Award in 2011 and 2012. Teresa received the Black Faculty and Staff Associate President鈥檚 Award in 2012 and the African American Student Affairs 鈥淎dvisor of the Year鈥 award in 2008.In her spare time she serves on several local committees dedicated to improving literacy and education. Teresa enjoys creating greeting cards, scrapbooking and meeting people.

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Majed Dabdoub
Majed Dabdoub
Program Director, Construction Management
Professor of Practice in Construction Management
BC 337
(859) 572-6679
dabdoubm@nku.edu

Biography

Majed Dabdoub received a BS in Civil Engineering from Ohio University in 1981 and a Masters in Civil Engineering from the University of Cincinnati in 1989. He has worked for the city of Cincinnati for 30 years and while there managed the building and zoning division of the building department. His experience includes more than 34 years in building design and construction as well as the application of building codes and standards. He also consults locally, nationally and internationally. Majed has been teaching at 好色TV since 1991.

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Anh Dang
Anh Dang
Associate Professor
Marketing
BC 354
(859) 572-5514
danga1@nku.edu

Biography

Dr. Anh Dang is an Associate Professor of Marketing. Prior to joining 好色TV, she earned her Ph.D. in Business Administration with a concentration in Marketing from Old Dominion University. At Old Dominion University, she taught a variety of courses including Introduction to Business, Principles of Marketing, Consumer Behavior, Social Media Marketing, and Marketing on the Internet. In these classes, she connected students with the local business community such as the Norfolk Foster Care and the Virginia Society of Professional Engineers through term projects.Her research focuses on digital marketing, consumer behavior, and corporate social responsibility. She has published papers in peer-reviewed journals including the Journal of Business Research and the Journal of Retailing and Consumer Services. Her research proposal won the competitive Wharton Customer Analytic Initiative 鈥 Bazaarvoice Research Opportunity from the University of Pennsylvania in 2015. She also has multiple papers presented at national and international conferences.

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Sean Foley
Sean Foley
Associate Professor
Construction Management
BC 370
(859) 572-6353
foleys@nku.edu

Biography

Sean Foley joined the Haile College of Business in 2000 and has worn many hats during his tenure. He teaches a variety of courses in construction, including: Architectural Drafting and CAD, Building Information Modeling, Construction Equipment Management, and Construction Surveying and Layout.

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Jenny Gardner
Jenny Gardner
Executive Director, Center for Student Excellence
Lecturer ll, Sports Business &聽Event Management
BC 204B
(859) 572-5906
gardnerj@nku.edu

Biography

Jennifer Gardner聽has served聽as the Director of the Sports Business and Event Management Program at 好色TV since 2012. She is responsible for the oversight of the聽the operations of the聽undergraduate academic program聽and a聽also develops and manages business relationships with sport and entertainment organizations to establish volunteer, internship and job opportunities for students.聽Gardner聽also is the faculty advisor for the Sport Business Club at聽好色TV. She came to 好色TV after聽18 years聽of experience in both collegiate and professional athletics. Before joining 好色TV, Gardner served as the 聽joined聽Associate Athletic Director for the University of Cincinnati Athletics Department from 2006-2012. At UC, she served as a major gifts officer responsible for scholarships and capital initiatives in the UCATS Office, in which she successfully solicited and met fundraising goals for such projects as the Sheakley Athletics Center. Additionally, she聽coordinated聽all hospitality programs, VIP events, customer service initiatives, retention efforts and benefits for high end donors.Prior to her arrival at UC, Gardner spent seven seasons with the Cincinnati Reds as the director of premium sales and service. During her tenure, she developed a Founders Suite Program in which six companies contributed more than $7 million in luxury suite revenue three years prior to the ballpark opening. She was instrumental in setting a new Major League Baseball record of selling out 61 luxury suites in 37 days and saw a 75 percent sales increase of diamond, scout and club seating areas in six month's time. Gardner oversaw the sales and service of 600 premium accounts representing significant revenue for the team, while spearheading renewal initiatives and incentive programs for suite and season ticket holders.Gardner also had a three-year stint as the Cincinnati Bengals assistant director of premium seat sales. She was a member of the sales team responsible for meeting the sales goals of luxury suites and club seats in order to move forward in the construction of Paul Brown Stadium. Her other notable achievements included the development of hospitality programming and events for premium seat holders and execution of VIP experiences at the Bengals training camp site in Georgetown, Ky.A 1993 graduate of the University of Dayton, Gardner began her career at The Kempton Group, a sport and event marketing firm in Cincinnati, as an account service manager. She worked primarily with the 1996 U.S. Open Golf Championship, including the development of the hospitality program for General Motors' Delphi Automotive Systems on behalf of their participation in the championship. Gardner earned her bachelor of arts in communication with an emphasis in broadcasting and public relations from UD before going on to pursue her master of arts in communication with an emphasis in organizational communication from Miami University (OH) in 1994. She and her husband, Brian, have two children; Chloe and Sydney.

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Chip Heath
Chip Heath
Director of Online Learning
尝别肠迟耻谤别谤,听惭补谤办别迟颈苍驳
BC 319
(859) 572-5523
heathc@nku.edu

Biography

Mr. Chip Heath is a Lecturer of Marketing at 好色TV where he currently teaches a variety of courses including marketing principles and digital marketing. He is also a faculty lead in the accelerated online program. He has earned an MBA from Northern Illinois University with a concentration in information systems and a Bachelor's degree in Finance from the University of Illinois, Champaign-Urbana. He also attended the Ph.D. in Business Administration - Marketing program at the University of Kentucky.Mr. Heath brings with him a wealth of teaching experience, having taught courses in Marketing Principles, Consumer Behavior, Marketing Research, Marketing Strategy, Business Marketing, Personal Selling, Promotions, Advertising, and Psychology in Business. He has also created both graduate and undergraduate courses in Internet Marketing and E-Commerce. Adept at teaching in both large and class environments, Chip has taught classes as small as 7 in a small classroom and as large as 530 in a large auditorium. His teaching experience includes appointments at the University of Kentucky, Northern Illinois University, Xavier University, and most recently Eastern Kentucky University. He also taught previously here at 好色TV.Aesthetics and consumer behavior issues online are the predominant areas of Mr. Heath鈥檚 research. Publications written by Mr. Heath have appeared in the Journal of Electronic Commerce Research as well as book chapters in Contemporary Research In E-Marketing, Volume 1 and Online Consumer Psychology: Understanding and Influencing Behavior in the Virtual World. He also has numerous conference presentations at the major conferences within the Marketing discipline. His current research focuses on beauty and product design as well as consumptive responses to product proportionality. Outside the classroom, Chip enjoys spending time with his family, playing music, watching live music, and learning taekwondo with his teenager. He is also a huge hockey fan.

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Boshra Karimi
Boshra Karimi
Associate Professor
Construction Management
BC 353
(859) 572-5394
karimib1@nku.edu

Biography

Dr. Boshra Karimi is an Associate Professor of Construction Management at 好色TV. She received her Ph.D. in Civil and Environmental Engineering (Construction Management) from Oklahoma State University and joined 好色TV in August 2018. Prior to that, Boshra earned her B.Sc in Mechanical Engineering from the University of Tehran and her M.Sc in Industrial Engineering and Management from Sharif University of Technology. Additionally, she attained the LEED Green Associate accreditation.

Boshra has over nine years of experience in teaching. She was an instructor at Ershad Damavand University, a visiting instructor in the School of International Studies and Outreach at Oklahoma State University, and a teaching associate in the School of Construction Management Technology at Oklahoma State University.

Boshra also has over 14 years of experience in the industry. She has worked at Neyrperse Company as an Engineering Expert, Supervisor in the Mapna Group, Mechanical Engineering Supervisor in construction (Professional Engineer) in the Iranian Construction Engineers Organization, and Consultant in Roll-2-Roll Technologies, LLC in Oklahoma.

Boshra's research interests include sustainable project management, sustainability assessment, sustainable technology implementation, supply chain management, decision-making modeling, and big data application in construction. Her research has been published in several peer-reviewed journals and presented at international conferences. Boshra teaches Sustainable Construction, Mechanical Systems for Construction, Soils and Foundation Interaction, Introduction to Construction Management, Sustainability in Old and New Architecture, and Construction Estimating. She also created a study abroad program for construction management students in winter 2022 and took them to Italy to explore sustainability in old and new structures.

Boshra has received many awards, such as the 鈥満蒙玊V HCOB Outstanding Teaching Award鈥 in 2024, the "ASC Regional Teaching Award" in 2023, the "好色TV Faculty Summer Fellowship" in 2019, 2020, 2021, 2022, 2023, and 2024, the 鈥淩obberson Summer Research and Creative Activity Fellowship鈥 in 2017, the 鈥淐alvin & Marilyn Vogt Endowed Scholarship鈥 in 2016, the 鈥淥utstanding Teaching Performance Award鈥 in 2014 and 2015, and the 鈥淐reativity, Innovation and Entrepreneurship (CIE) Scholarship鈥 in 2014.

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Mike Lehrter
Mike Lehrter
Technology Support Specialist
BC 119
(859) 572-7661
lehrterm1@nku.edu
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Aron Levin
Aron Levin聽
Professor, Marketing
叠颁听312
(859) 572-6409
levina@nku.edu

Biography

Dr. Levin is an Associate Professor of Marketing. He received his Ph.D. from the University of Kentucky and has been on the faculty at 好色TV since 2000. Dr. Levin has published articles in the Journal of Consumer Psychology, Journal of Consumer Behaviour, Quirk鈥檚 Marketing Research Review, the Journal of Current Research and Issues in Advertising and the International Journal of Sports Marketing and Sponsorship. He regularly presents his research at conferences such as the American Marketing Association and Association of Consumer Research, and is an active consultant for a variety of marketing research suppliers and client firms in the consumer packaged goods and sports and entertainment industries.In 2001, Dr. Levin helped create the Marketing Research Partnership Program (MRP)2 at 好色TV with a mission of creating excitement for students interested in marketing research careers and networking with the vast array of top marketing research suppliers in the Greater Cincinnati region. Since the program鈥檚 beginnings, over sixty 好色TV students have been placed in jobs at partnering firms, and dozens of successful marketing researchers have delivered guest lectures on 好色TV鈥檚 campus. The program is regularly recognized as one of the university鈥檚 most unique and successful examples of public engagement.

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Banwari Mittal
Banwari Mittal
Professor, Marketing
BC 373
(859) 572-5163
mittal@nku.edu

Biography

Dr. Mittal holds a bachelor's degree in mechanical engineering from BITS, Pilani, India, an M.B.A. in marketing from IIMA, India, and a Ph.D. in marketing from the University of Pittsburgh. He has previously been on the faculty of SUNY, Buffalo and the University of Miami and a visiting professor at University of New South Wales, Sydney, Australia. Dr. Mittal's recent course offerings have included consumer/customer behavior, marketing communications, e-marketing, and services marketing, both in bachelor鈥檚 and MBA programs.His research has focused on consumer perceptions and decision processes, measurement and modeling of consumer attitudes, brand loyalty and brand equity, and management of customer response to marketing programs. His research has been published in such prestigious journals as Journal of Marketing, Journal of Marketing Research, Journal of Retailing, etc. His 1993 paper in Journal of Marketing (鈥淗ere Is the Beef: Factors, Segments, and Determinants in Public Attitudes on Advertising鈥), coauthored with Richard Pollay, won 鈥渢he best 5-year contribution鈥 award in advertising from the American Marketing Association. His paper in the Journal of Services Marketing (鈥淲hy Do Customers Switch? The Dynamics of Satisfaction versus Loyalty鈥) won the best article award for the year 1998 from MCB University Press, U.K.Dr. Mittal has authored four books: Consumer Behavior: How Humans Think, Feel, and Act in the Marketplace (2008, Open Mentis www.mycbbook.com), Customer Behavior: Consumer Behavior and Beyond (1999, Dryden Press), Customer Behavior: A Managerial Perspective (Thomson Learning, 2002), and Valuespace: Winning the battle for Market Leadership, an Executive Reader on Customer Value (McGraw Hill, 2001, www.myvaluespace.com).Dr. Mittal has been Associate Editor of the Journal of Business Research (2000-2003), and now serves on the editorial board of that journal and of Psychology & Marketing.

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Bridget Nicols
Bridget Nichols
Professor, Marketing and Sports Business & Event Management
BC 215
(859) 572-6558
nicholsb1@nku.edu

Biography

Dr. Bridget Nichols is a Professor of Marketing and Sports Business. She earned her Ph.D. in Business Administration with a concentration in marketing and consumer behavior from the University of Tennessee, Knoxville.聽 Bridget joined 好色TV in August, 2010. Prior to coming to 好色TV, she earned her B.S. in marketing (2000) and M.B.A (2004) from the University of Tampa in Tampa, FL. She has taught several classes at 好色TV including marketing principles, marketing management, consumer behavior, sports marketing and research, sports public relations, and sports promotions. At the University of Tennessee she also taught courses in products & services management, marketing research, strategic corporate management, principles of marketing and logistics, and integrated marketing communications.聽聽Her primary research areas of interest are consumer emotions and behavior, cause-marketing in sports, and food/health related marketing. Her work has been published in several peer reviewed journals and presented at international conferences.聽Prior to pursuing her Ph.D., Bridget was employed with Environmental Lighting Concepts (FL), RJ Reynolds Tobacco (FL/NC), and Creative Loafing Publishing (FL/GA) where she was responsible for multiple marketing activities including in media buying, advertising design and planning, market analysis, market research, sponsorship design and sales, and business development.Bridget has a long history of involvement in sports including four years as an NCAA-Division II athlete (swimming), participating in multiple Olympic distance and sprint distance triathlons, and is an avid CrossFitter.聽

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David Raska
David Raska
Professor, Marketing
BC 222
(859) 572-7688
raskad1@nku.edu

Biography

Dr. David Raska is an Associate Professor of Marketing at 好色TV where he teaches marketing principles and marketing research. He recently completed his dissertation on the effects of fluency-based marketing messages on self-indulgent consumption and was awarded a Ph.D. in Business Administration from Washington State University. David joined the Department of Marketing at 好色TV in Fall, 2009. Prior to that, he received an MS in Education from the Technical University of Liberec, Czech Republic, in 1999 and an MS in Management of Technology from the University of Alabama at Huntsville in 2003. His research on corporate social responsibility, brand advertising, and consumer behavior has been presented at national and international conferences and several of his research projects are currently under review or in preparation for submittal to marketing journals. In 2009, David was recognized as the Aspen Institute Research Fellow for the Beyond Grey Pinstripes research survey, an alternative ranking of business schools that spotlights innovative full-time MBA programs leading the way in the integration of issues concerning social and environmental stewardship into the curriculum.David鈥檚 industry experience reflects his personal passion for outdoor sports and includes distribution, retailing, and brand management in the outdoor industry, particularly in East European markets. David continues to be an active consultant in the outdoor industry and is currently developing consultancy-based relationships with U.S. as well as European outdoor manufacturers interested in the integration of social impact management into their marketing practices.

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Kim Roush
Kim Roush
Lecturer, Marketing
BC 237
(859) 572-5764
roushk3@nku.edu

Biography

Mrs. Kim Roush is a Lecturer of Marketing at 好色TV. She earned her M.B.A. with a focus in Marketing from Duquesne University (2014) and her B.S. in Marketing from Butler University (2010). Mrs. Roush currently teaches Marketing in the Digital Age and Global Marketing, but has previously taught Integrated Marketing Communications, Social Media Marketing, Retail Management, and Principles of Marketing courses. Her primary research area is Marketing Teaching Pedagogy, especially in the area of bringing social media use into the classroom. Prior to her academic career, Mrs. Roush was employed by PPG Industries as a Brand Manager where she was responsible for the marketing and promotional plans for two of the company鈥檚 largest brands.

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Ihab Saad
Ihab Saad
Professor, Construction Management
BC 219
(859) 572-6355
saadi1@nku.edu

Biography

Dr. Ihab Saad is Professor of Construction Management and an alumnus of the University of Kentucky in Lexington where he received his Ph.D. in 1996 from the department of Civil Engineering and Construction. He has over 25 years of experience in the construction industry primarily in the civil/construction project management area.Dr. Saad received his Bachelor of Science and Master鈥檚 degrees in Civil Engineering from Cairo University in his native country Egypt in 1984, and 1993 respectively, in addition to a higher diploma in construction project management (equivalent to another M.Sc. from Ain Shams University in Cairo, Egypt). He has worked for a top 10 worldwide project management firm, and offered training in Egypt, Kuwait, Saudi Arabia, the United Arab Emirates, Qatar, in addition to the United States.He has taught at his Alma Mater, the University of Kentucky, in addition to Bradley University in Peoria, Illinois, East Carolina University in Greenville, North Carolina, and most recently at the University of Cincinnati in Cincinnati, Ohio where he was voted 鈥淔aculty of the Year鈥 by construction science students in June 2011.His work experience includes roles as a field engineer, cost engineer, senior scheduler, and project manager. His research interests include project sustainability, innovative project delivery systems, multimedia applications in project documentation, and construction organizations鈥 behavior and lessons learned. He has published in peer reviewed journals and presented at national and international conferences.Dr. Saad is a certified Project Management Professional (PMP) by the Project Management Institute (PMI) and a registered Professional Engineer in Egypt and Qatar. He has received university and national teaching awards and coached several 1st place winning teams in national and regional construction competitions.

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Jose Saavedra Torres
Jose Saavedra Torres
Assistant Professor, Marketing
BC 316
(859) 572-1321
saavedraj1@nku.edu

Biography

Jose Luis Saavedra Torres is an Assistant Professor of Marketing. He holds a Ph.D. in Business Administration with a concentration in marketing from the Southern Illinois University at Carbondale. Prior to coming to 好色TV, he earned his MBA (1999) from IESA (Venezuela) and Emory University in Atlanta, GA, and his B.A. in communication with a concentration in advertising and PR from Universidad del Zulia (Venezuela).

His areas of interest include B2B sales, branding and experiential and digital consumption. His work has been published in the Journal of Product and Brand Management, Marketing Management Journal, Journal of Retail and Consumer Services, and Journal of Business and Industrial Marketing. Prior to pursuing his Ph.D., Jose worked for more than 15 years in a marketing and sales capacity at several organizations including advertising agencies, mobile carriers, retail chain stores, automotive (Toyota), and print/digital media.

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Eileen Weisenbach Keller
Eileen Weisenbach Keller
Professor, Marketing
BC 339
(859) 572-6641
weisenbace1@nku.edu

Biography

Eileen Weisenbach Keller is a Professor of Marketing, Assistant Dean of Undergraduate Students and Director of the Center for Student Excellence at 好色TV. You will find her in her office meeting with students, inspiring them to tackle business like they would their sibling on a Saturday morning. Rough house, tangle with it and have some fun in the process. Students wonder about her, so don鈥檛 feel bad if you do too.

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